untamed - the academy

Step Into the Spotlight & Build a Brand That makes it happen for you

As women, we’re often told to be more—more successful, more accommodating, more nurturing, more available, more of what everyone else needs us to be. We spend years juggling responsibilities, proving ourselves, shaping our lives around the expectations of others…only to be told we’re then either too much or not enough. 

But what if true success isn’t about becoming more?

Bethanie Lunn profile shot by Elif Kose.

What if it’s about stripping back—letting go of everything we’re not, everything that holds us back—so we can finally be who we were meant to be?

That’s what I’ve learned. That’s what Untamed is all about.

I see you. The woman who has lost her confidence - and you’re afraid to ‘get yourself out there’, The leader who’s been told to soften her edges and feels both too much and not enough. The entrepreneur who knows she’s capable of more but needs help. The woman battling imposter syndrome, even though she knows she’s capable. The business owner too cautious to talk money and to sell.

Well no more, I’ve got you. This is your space to be seen, heard and make things happen with support, training and cheerleading surrounding you. The Academy is for high-achieving women wanting to reclaim their power, confidence, and influence. This isn’t about becoming what the world wants you to be—it's about owning who you truly are and building a business and life that reflects your brilliance by focusing on what truly moves the needle.

There’s a powerhouse team of coaches, consultants, marketers, stylists and media moguls ready to shape those exposure opportunities, make introductions and give you the confidence to grab it all. We don’t just teach you to step into the spotlight—we hand you the microphone and show you how to own the stage. Literally - if that’s what you want!

Let’s do this together,

Bethanie x

we provide the tools, community, and expert guidance to help you:

  • Step confidently into the spotlight (it’s your time).

  • Create clear, high-value offers that attract high-paying clients (no more shying away from money conversations)!

  • Build a powerful brand, profile and network (get noticed and drive business).

  • Feel empowered, supported and unapologetically you. (Yes, really).

  • Craft your brand, business and personal image (from branding to styling to mindset).

how it works

training and styling

Workshops, courses, and training programmes that combine business expertise with personal empowerment, brand image to personal image - from public speaking to personal styling sessions.

community

A hub for networking (but not as you know it), with exclusive resources, Q&As, and live events. You can skillswap, tip share and sense check…or you can watch from a distance. It’s your choice, but you’ve got a ready-made team of cheerleaders, experts and soundboxes if you need it.

the consultants

Our handpicked team of expert consultants are used as and when needed - acting as your cherry picked team of experts. This keeps costs low—no unnecessary overheads or unused resources— you get specialised expertise exactly when it’s required.

signtaure events

Selected for you and set against your goals, we invite you to curated events, from immersive, high-energy gatherings designed to push you, to curated dinner parties, and strategic business introductions.

the media package

Our network includes a range of PR opportunities from podcast and radio show appearances, magazine interviews and front covers to speaker slots- it’s all for the taking when you work with us.

coaching and mentoring

You’ll work directly with the Founder, Bethanie Lunn through the entire process - handling, directing and executing for you. Coaching and mentoring is part of the mix. We want you and your business to grow.

meet the team

  • Lizzie Ridout

    Lizzie Ridout

    The Brand & Space Designer

  • Lyndsey Clay

    Lyndsey Clay

    The Personal Brand Coach & Connector

  • Sam Thomas

    Sam Thomas

    The Network and Media Powerhouse

  • Hema Patel

    The Self-Sabotage Slayer

  • Elif Köse

    The Confidence Coach & Business Strategist

  • Fran Villani

    The Multi-disciplined Designer

  • Emma Fullwood

    The Embodiment Queen

  • kerry jones

    The Executive Business Coach 

what to expect

6 weeks in the academy

From Feeling Invisible to Owning the Stage

In the Untamed Academy, transformation starts the moment you step through the door. Here’s what your first six weeks could look like.

Week 1: Realising Your Power
Kick off with our Mindset Workshop, where you’ll strip away the barriers holding you back and embrace your true potential. Leave with a renewed sense of purpose and clarity to start making bold moves as a powerful, capable leader.

Week 2: Confidence & Image
Through Confidence Coaching and Personal Styling, transform your look to match your true self. No more hiding—this is about embodying the leader you are and making a statement with every step. You'll leave feeling confident and looking the part.

Week 3: Building Your Power Network
Join a High-Impact Networking Event and receive strategic business introductions, where you’ll connect with like-minded people who support and elevate each other. This is your chance to form powerful collaborations and strategic partnerships in a community that truly gets it.

Week 4: Visibility Blueprint
Step into a Media & Branding Strategy Session, where you’ll craft a compelling personal brand and plan your first media feature—be it a podcast, article, social media opportunity or a speaking event. Learn how to position yourself as the go-to expert in your field, and step confidently into the spotlight.

Week 5: Strategic Action & Execution
In the Strategy Lab, create a clear action plan to amplify your visibility and take your business strategy to the next level. End the week with a Personal Reflection & Vision Workshop to celebrate your progress and map out your next steps with confidence.

Week 6: The Spotlight Experience
Step into the Spotlight Showcase—your moment to present your growth and share your story in a supportive environment. With newfound confidence and a refined image, you’ll command the room, receiving motivating feedback and leaving ready to conquer your next big leap.

What they’re saying

  • Beth has taught me to become ‘the CEO of my own life’ by showing me how to establish and employ my values and boundaries. I now celebrate my uniqueness rather than fear or hide it, which has resulted in a promotion at work and a healthier home and family life

    Irina Kemp, HR Advisor

  • Beth is an incredible mentor to me and the Arke team. She challenges us to think big and gave us the structure to set and achieve our objectives and vision. I’ve also really appreciated the human element Beth has brought to the mentoring process, without any judgement and simply being our cheerleader. Her knowledge and experience is such a powerful tool to us."

    Steph Noble, CEO of the multi-award winning Brand & Performance Marketing Agency, Arke.

  • “Bethanie has abundant enthusiasm and great commitment to improving people’s lives by sharing her knowledge and mentoring skills. I appeared on three of her podcasts and felt held, valued and encouraged to unfurl my own story for the benefit of others. Her professional approach to work is inspiring, and she is a strong role model to women and girls in business."

    Ali Hendry, Coach and TEDx Speaker

  • "Beth has a genuine natural ability to make everyone feel heard, appreciated, and valued. I’m deeply grateful to know such a beautiful person, both inside and out, and to have the opportunity to learn from her, both personally and professionally."

    Amy Bedborugh, People & Operations Lead

who it’s for

Get started in 4 simple steps

  • ✺

    Step 1: Choose Your Plan
    Pick the package that fits your needs. We can always alter it when we speak.

  • ✺

    Step 2: Join the Waitlist
    No commitment—just first access to spaces before they fill up and front of queue for a call to discuss things.

  • ✺

    Step 3: Book a Call
    Once you make the intake, we’ll chat (video preferred) to explore your needs and build a personalised plan.

  • ✺

    Step 4: Step Into Your Power
    We get to work making your vision a reality, with expert guidance every step of the way.

choose your plan

ALL-IN ACADEMY

Overview:
The All-In Academy is a comprehensive, hands-on programme tailored for business owners ready to go all-in. This package provides full access to our expert consultants, workshops, media opportunities, 1:1 mentorship, and more. It’s everything you need to elevate your business and personal brand.

    • Kickoff Audit & Strategy Call (Week 1): A deep dive into your current business, personal image, and brand positioning. We’ll identify areas of improvement and create a roadmap for your next 3 months.

    • Weekly Group Coaching Calls (Every week): Join our live group coaching sessions, where you’ll get guidance on strategy, branding, media, leadership, and personal development. These calls provide a mix of expert insights and real-time Q&A.

    • Monthly 1:1 Mentorship with Founder, Bethanie Lunn (1 session per month): A private coaching call to dig into your personal and business growth, refine strategies, and troubleshoot challenges.

    • Bespoke Workshops & Signature Events (1 per month): Attend a curated event each month, whether it’s an immersive business workshop, a strategic dinner, or high-energy gatherings to push you and your business forward.

    • One Full Course of Your Choice from the Untamed Academy (Included): You’ll have access to our full library of courses, including personal branding, leadership, media training, and more. You can select one course to dive into during your time in the program.

    • PR & Media Opportunities (As needed): Access our network of PR opportunities, including podcast features, magazine interviews, front cover opportunities, and speaking slots—curated specifically for your business and goals.

    • Access to the Consultant Network (On-demand): The Untamed team includes expert consultants in various fields—PR, leadership, branding, marketing, image and reputation management, etc. You can tap into this expertise as needed.

    • Personal & Image Reputation Management (Audit + 1 session): We'll start with an audit of your personal brand and reputation. Following that, we’ll provide a session to help you refine and elevate your public persona.

    • Community Access & Networking (Ongoing): Gain entry to our private hub for members, where you can network, exchange tips, share challenges, and access exclusive resources.

  • £3,000 (3 months, or 3x £1,000 instalments).

flexi academy

Overview:
Flexi allows you to tailor your experience based on your current business needs. You pick and choose the services that suit you best each month, whether that’s media support, personal branding, or leadership coaching. Perfect for those who want to remain agile while receiving targeted, high-quality support.

    • Kickoff Audit & Strategy Call (Week 1): Similar to the All-In package, we begin with a full audit of your business and personal image. This sets the foundation for your tailored journey.

    • Monthly 1:1 Mentorship (1 session per month): A private monthly session with one of our experts (could be Bethanie or a specialised consultant depending on your needs).

    • Flexible Services: Every month, you can select from the following services:

      • PR & media support

      • Brand positioning & strategy

      • Leadership training

      • Personal branding & image consultations

      • One-off consultancy sessions

    • Courses (1 included): You’ll receive access to one course from our Untamed Academy library as part of the package. Courses include areas like public speaking, personal styling, leadership, etc.

    • Signature Event Invitations (As available): You’ll be invited to attend selected events based on your goals.

    • Consultant Bank Access (As needed): Tap into our expert consultants when specific needs arise.

    • PR & Media Opportunities (On request): You can request PR services for features, podcast appearances, and more.

    • Community Access (Ongoing): Exclusive access to our members-only hub for networking, peer support, and resource-sharing.

  • £1,250 (3 months, or 3x £450 instalments).

membership

Overview:
The Membership package provides affordable access to essential resources and ongoing support for steady growth. This package is ideal if you're looking to access regular coaching, community, and resources to help keep your business on track.

    • Kickoff Audit & Strategy Call (Week 1): Just like the other packages, we’ll kick things off with a comprehensive audit to assess your starting point and map out your goals.

    • Weekly Group Coaching Calls (Every week): Participate in weekly group calls where we cover business growth, branding, leadership, media strategies, and more.

    • On-Demand Courses (1 included per year): Access to one course from the Untamed Academy each year as part of your membership.

    • Access to the Consultant Bank (As needed): You can request a session with a consultant for a specific area of focus, such as branding, PR, or leadership.

    • PR & Media Opportunities (Available as an upgrade): If desired, you can access PR opportunities at an additional cost.

    • Personal Branding & Reputation Management (Available as an upgrade): Personal styling sessions, image audits, and reputation management strategies can be added on.

    • Community Hub & Networking (Ongoing): Join the private community for ongoing networking, support, and resource sharing.

  • £29 per month rolling.

take control and grab the opportunity

The Spring Waitlist is now closed but the Summer Waitlist is now open, launching July!

Bethanie Lunn speaking at Google HQ

This Is Your Moment. Don’t Wait for Permission.

Untamed isn’t for everyone. It’s for those who refuse to sit on the sidelines, who are done with playing small, who are ready to step fully into who they are.

We’re building something different—a powerhouse community, a strategy hub, and a launchpad for people who are ready to be seen, heard, and become unstoppable in the pursuit of their business and personal goals.

If that’s you, let’s do this.

First access. Exclusive invites. The inner circle.
Drop your email below, and we’ll make sure you’re in.

✺ Frequently asked questions ✺

    • All-In Academy: £3,000 (3 months, or 3x £1,000 installments)

    • Flexi: £1,250 (3 months, or 3x £450 installments)

    • Membership: £29/month

    Additional Details

    • How to pay: When the waitlist closes and you will be sent the agreed payment plan that you decide with Bethanie. Most people pay via PayPal or similar on our online shop which will be shared with you.

    • Discount codes: If you have a special code to enter, this can be applied at checkout when the online shop is shared with you upon waitlist closure and course commencement, whoo!

    • Courses as Extras: If you're in the Flexi or Membership packages and want more than the included course, additional courses can be purchased as add-ons, based on your needs.

    • Workshops: Workshops are primarily live and tailored to specific topics. However, selected workshops may also be available on-demand for a limited time after the event.

    • Consultant Availability: Consultants are available on an as-needed basis. You can tap into their expertise when specific issues arise or when you need targeted guidance. Your discovery call and regular sessions (package dependent), will guide you as to which consultants you will benefit from working with most. Consultant time is included in the the Flexi and All-in packages, but is bespoke to each individual. The time, person / people, service, support and frequency will be decided with you from the start and regularly reassessed.

  • For the Spring Waitlist, we officially kick off Wednesday 23rd April 2025, officially spring - a time of fresh starts and new beginnings. The waitlist is open until then, and from there, we’ll be welcoming our first client pool into the programme.

    We open our doors every new season—so if now isn’t the right time, the next intake will be in July, October 2025 and January 2026.

    But spaces fill fast since we keep numbers limited to ensure every client gets the time, strategy, and focus they deserve.

    Spring Intake:

    Start Date:
    📅 Wednesday 23rd April 2025

    End Date:
    📅 Friday 18th July 2025

    Summer Waitlist Opens:

    Monday 22 April 2025

    🗓️ Summer Intake Kickoff:

    📅 Monday 28 July 2025

    ⏳ Summer Intake Duration:

    📅 29 July – 28 October 2025

  • The Spring Waitlist is open until Tuesday 22nd April 2025, and we only take on a set number of clients each season. We won’t overpromise or overstretch—our focus is on quality, strategy, and real results.

    If you want to be part of the spring intake, now’s the time to move.

    If not, you can join the next round in July—but why wait?

    This is your time. Your move. Your season to step forward.

    • All-In Academy: Full strategic programme with mentorship, coaching, workshops, and tailored resources for those ready to commit to their growth.

    • Flexi: A bespoke experience where you can choose from a range of services and courses each month, designed to meet your specific needs.

    • Membership: Affordable monthly access to resources, coaching calls, and community, perfect for those looking to start or maintain steady growth. Group calls never exceed 25 people.

  • Yes! You can upgrade or change between Flexi and All-In depending on your evolving needs.

  • Untamed is real-world, no-BS, and built around what actually works. It’s not about adding more; it’s about stripping back and focusing on what truly moves you forward.

    We use networks, consultants, opportunities and and strategies that are already established so it’s low risk, high results from the start.

  • You’ll gain clarity, confidence, and real-world strategies to grow your business and leadership. Clients see everything from increased revenue to stronger brand positioning and better work-life balance.

  • Yes! The All-In Academy and Flexi options offer instalment plans to make investing in yourself more accessible.

    After your call, as part of the 4-step process, you will be sent payment options to suit.

  • If you're unsure, book a quick call with me! We’ll map out where you are and what you need.