untamed - the academy

Step Into the Spotlight & Build a Brand That makes it happen for you

As women, we’re often told to be more—more successful, more accommodating, more of what everyone else needs us to be. We spend years juggling responsibilities, proving ourselves, shaping our lives around expectations...only then to be told we’re too much.

But what if true success isn’t about becoming more?

What if it’s about stripping back—letting go of everything we’re not, everything that holds us back—so we can finally be who we were meant to be?

That’s what I’ve learned. That’s what Untamed is all about.

Everything I’ve learned—resilience, confidence, breaking free from the rules—has led to this moment. To Untamed Academy.

Because I see you. The woman who’s done everything “right” and is still searching for more. The leader who’s been told to soften her edges. The business owner who knows she’s capable of more—but feels stuck.

This is for you if you’re ready to:
✔ Stop second-guessing yourself
✔ Prioritise yourself and your business—without guilt
✔ Make bold moves and step fully into your potential

Untamed Academy isn’t just another programme. It’s a space where executive women and female founders come to take back control—through curated events (move over, networking!), a powerhouse online community, and real-world training and mentoring.

It’s where you stop waiting and start owning your power.

Because confidence doesn’t come from waiting for permission. It comes from taking it.

how it works

training and styling

Workshops, courses, and training programmes that combine business expertise with personal empowerment, brand image to personal image - from public speaking to personal styling sessions.

community

A hub for networking (but not as you know it), with exclusive resources, Q&As, and live events. You can skillswap, tip share and sense check…or you can watch from a distance. It’s your choice, but you’ve got a ready-made team of cheerleaders, experts and soundboxes if you need it.

the consultants

Our handpicked team of expert consultants are used as and when needed - acting as your cherry picked team of experts. This keeps costs low—no unnecessary overheads or unused resources— you get specialised expertise exactly when it’s required.

signtaure events

Selected for you and set against your goals, we invite you to curated events, from immersive, high-energy gatherings designed to push you, to curated dinner parties, and strategic business introductions.

the media package

Our network includes a range of PR opportunities from podcast and radio show appearances, magazine interviews and front covers to speaker slots- it’s all for the taking when you work with us.

coaching and mentoring

You’ll work directly with the Founder, Bethanie Lunn through the entire process - handling, directing and executing for you. Coaching and mentoring is part of the mix. We want you and your business to grow.

What they’re saying

  • Beth has taught me to become ‘the CEO of my own life’ by showing me how to establish and employ my values and boundaries. I now celebrate my uniqueness rather than fear or hide it, which has resulted in a promotion at work and a healthier home and family life

    Irina Kemp, HR Advisor

  • Beth is an incredible mentor to me and the Arke team. She challenges us to think big and gave us the structure to set and achieve our objectives and vision. I’ve also really appreciated the human element Beth has brought to the mentoring process, without any judgement and simply being our cheerleader. Her knowledge and experience is such a powerful tool to us."

    Steph Noble, CEO of the multi-award winning Brand & Performance Marketing Agency, Arke.

  • “Bethanie has abundant enthusiasm and great commitment to improving people’s lives by sharing her knowledge and mentoring skills. I appeared on three of her podcasts and felt held, valued and encouraged to unfurl my own story for the benefit of others. Her professional approach to work is inspiring, and she is a strong role model to women and girls in business."

    Ali Hendry, Coach and TEDx Speaker

  • "Beth has a genuine natural ability to make everyone feel heard, appreciated, and valued. I’m deeply grateful to know such a beautiful person, both inside and out, and to have the opportunity to learn from her, both personally and professionally."

    Amy Bedborugh, People & Operations Lead

who it’s for

Get started in 4 simple steps

  • ✺

    Step 1: Choose Your Option
    Pick the package that fits your needs. We can always alter it when we speak.

  • ✺

    Step 2: Join the Waitlist
    No commitment—just first access to spaces before they fill up and front of queue for a call to discuss things.

  • ✺

    Step 3: Book a Call
    Once you make the intake, we’ll chat (video preferred) to explore your needs and build a personalised plan.

  • ✺

    Step 4: Step Into Your Power
    We get to work making your vision a reality, with expert guidance every step of the way.

Bethanie Lunn speaking at Google HQ

This Is Your Moment. Don’t Wait for Permission.

Untamed isn’t for everyone. It’s for those who refuse to sit on the sidelines, who are done with playing small, who are ready to step fully into who they are.

We’re building something different—a powerhouse community, a strategy hub, and a launchpad for people who are ready to be seen, heard, and become unstoppable in the pursuit of their business and personal goals.

If that’s you, let’s do this.

First access. Exclusive invites. The inner circle.
Drop your email below, and we’ll make sure you’re in.

ALL-IN ACADEMY

Overview:
The All-In Academy is a comprehensive, hands-on program tailored for business owners ready to go all-in. This package provides full access to our expert consultants, workshops, media opportunities, 1:1 mentorship, and more. It’s everything you need to elevate your business and personal brand.

    • Kickoff Audit & Strategy Call (Week 1): A deep dive into your current business, personal image, and brand positioning. We’ll identify areas of improvement and create a roadmap for your next 3 months.

    • Weekly Group Coaching Calls (Every week): Join our live group coaching sessions, where you’ll get guidance on strategy, branding, media, leadership, and personal development. These calls provide a mix of expert insights and real-time Q&A.

    • Monthly 1:1 Mentorship with Founder, Bethanie Lunn (1 session per month): A private coaching call to dig into your personal and business growth, refine strategies, and troubleshoot challenges.

    • Bespoke Workshops & Signature Events (1 per month): Attend a curated event each month, whether it’s an immersive business workshop, a strategic dinner, or high-energy gatherings to push you and your business forward.

    • One Full Course of Your Choice from the Untamed Academy (Included): You’ll have access to our full library of courses, including personal branding, leadership, media training, and more. You can select one course to dive into during your time in the program.

    • PR & Media Opportunities (As needed): Access our network of PR opportunities, including podcast features, magazine interviews, front cover opportunities, and speaking slots—curated specifically for your business and goals.

    • Access to the Consultant Network (On-demand): The Untamed team includes expert consultants in various fields—PR, leadership, branding, marketing, image and reputation management, etc. You can tap into this expertise as needed.

    • Personal & Image Reputation Management (Audit + 1 session): We'll start with an audit of your personal brand and reputation. Following that, we’ll provide a session to help you refine and elevate your public persona.

    • Community Access & Networking (Ongoing): Gain entry to our private hub for members, where you can network, exchange tips, share challenges, and access exclusive resources.

  • £3,000 (3 months, or 3x £1,000 instalments).

flexi academy

Overview:
Flexi allows you to tailor your experience based on your current business needs. You pick and choose the services that suit you best each month, whether that’s media support, personal branding, or leadership coaching. Perfect for those who want to remain agile while receiving targeted, high-quality support.

    • Kickoff Audit & Strategy Call (Week 1): Similar to the All-In package, we begin with a full audit of your business and personal image. This sets the foundation for your tailored journey.

    • Monthly 1:1 Mentorship (1 session per month): A private monthly session with one of our experts (could be Bethanie or a specialized consultant depending on your needs).

    • Flexible Services: Every month, you can select from the following services:

      • PR & media support

      • Brand positioning & strategy

      • Leadership training

      • Personal branding & image consultations

      • One-off consultancy sessions

    • Courses (1 included): You’ll receive access to one course from our Untamed Academy library as part of the package. Courses include areas like public speaking, personal styling, leadership, etc.

    • Signature Event Invitations (As available): You’ll be invited to attend selected events based on your goals.

    • Consultant Bank Access (As needed): Tap into our expert consultants when specific needs arise.

    • PR & Media Opportunities (On request): You can request PR services for features, podcast appearances, and more.

    • Community Access (Ongoing): Exclusive access to our members-only hub for networking, peer support, and resource-sharing.

  • £1,250 (3 months, or 3x £450 instalments).

membership

Overview:
The Membership package provides affordable access to essential resources and ongoing support for steady growth. This package is ideal if you're looking to access regular coaching, community, and resources to help keep your business on track.

    • Kickoff Audit & Strategy Call (Week 1): Just like the other packages, we’ll kick things off with a comprehensive audit to assess your starting point and map out your goals.

    • Weekly Group Coaching Calls (Every week): Participate in weekly group calls where we cover business growth, branding, leadership, media strategies, and more.

    • On-Demand Courses (1 included per year): Access to one course from the Untamed Academy each year as part of your membership.

    • Access to the Consultant Bank (As needed): You can request a session with a consultant for a specific area of focus, such as branding, PR, or leadership.

    • PR & Media Opportunities (Available as an upgrade): If desired, you can access PR opportunities at an additional cost.

    • Personal Branding & Reputation Management (Available as an upgrade): Personal styling sessions, image audits, and reputation management strategies can be added on.

    • Community Hub & Networking (Ongoing): Join the private community for ongoing networking, support, and resource sharing.

  • £29 per month rolling.

✺ Frequently asked questions ✺

    • All-In Academy: £3,000 (3 months, or 3x £1,000 installments)

    • Flexi: £1,250 (3 months, or 3x £450 installments)

    • Membership: £29/month

    Additional Details

    • Courses as Extras: If you're in the Flexi or Membership packages and want more than the included course, additional courses can be purchased as add-ons, based on your needs.

    • Workshops: Workshops are primarily live and tailored to specific topics. However, selected workshops may also be available on-demand for a limited time after the event.

    • Consultant Availability: Consultants are available on an as-needed basis. You can tap into their expertise when specific issues arise or when you need targeted guidance.

  • We officially kick off at the end of March 2025, the month of fresh starts and new beginnings. The waitlist is open until then, and from there, we’ll be welcoming our first client pool into the programme.

    We open our doors every new season—so if now isn’t the right time, the next intake will be in June, September, and December 2025.

    But spaces fill fast, and we keep numbers limited to ensure every client gets the time, strategy, and focus they deserve.

  • The waitlist is open until February 28th 2025, and we only take on a set number of clients each season. We won’t overpromise or overstretch—our focus is on quality, strategy, and real results.

    If you want to be part of the March intake, now’s the time to move.

    If not, you can join the next round in June—but why wait?

    This is your time. Your move. Your season to step forward.

    • All-In Academy: Full strategic programme with mentorship, coaching, workshops, and tailored resources for those ready to commit to their growth.

    • Flexi: A bespoke experience where you can choose from a range of services and courses each month, designed to meet your specific needs.

    • Membership: Affordable monthly access to resources, coaching calls, and community, perfect for those looking to start or maintain steady growth.

  • Yes! You can upgrade or change between Flexi and All-In depending on your evolving needs.

  • Untamed is real-world, no-BS, and built around what actually works. It’s not about adding more; it’s about stripping back and focusing on what truly moves you forward.

  • You’ll gain clarity, confidence, and real-world strategies to grow your business and leadership. Clients see everything from increased revenue to stronger brand positioning and better work-life balance.

  • Yes! The All-In Academy and Flexi options offer instalment plans to make investing in yourself more accessible.

  • If you're unsure, book a quick call with me! We’ll map out where you are and what you need.